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Data-Driven Marketing Industrial Engineering / Manufacturing are often thought 'to beMake data driven marketing work for you We live in budget cutting times, and marketing budgets are among the first to get cut. Why? When non marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing