Destination Brands, 3e (eBook) Course_21SMCE422 By combining trusted author content
$25.25
Description
By combining trusted author content with digital tools and a flexible platform
ISBN: 9781529760248
AU Course: BMKT322
Using rich and up-to-date content on the basic concepts of risk and insurance
Unlike other texts on the market
Destination Brands, 3e (eBook) Course_21SMCE422 By combining trusted author contentOverview: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can
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