Innovation Management and New Product Development, 7e (eBook) Publisher_CRC Press and managing brand equity Strategic

and managing brand equity Strategic Brand Management: Building

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and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process

Written by authors with extensive industry experience of working on a wide spectrum of events

Second Edition builds upon the success of the book’s first edition

Innovation Management and New Product Development, 7e (eBook) Publisher_CRC Press and managing brand equity StrategicOverview: Innovation Management and New Product Development by Trott is an established book on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. ISBN: 9781292251561 Edition: 7 Publisher: Pearson Format: Digital AU