Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5e (eBook) Course_20SMGB412 MECH330MECH330

MECH330MECH330

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5e (eBook) Course_20SMGB412 MECH330MECH330Overview: For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. ISBN: 9781292314990 Edition: 5 Publisher: Pearson Format: Digital AU Course: BMKT120