Essentials of Services Marketing, 4e (eBook) Course-BMIS373 and pricing

and pricing

an interactive exercise

deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment

AU Course: 21SMCE311

the book provides lucid explanations of the guiding principles of data visualization through the use of interesting examples

Essentials of Services Marketing, 4e (eBook) Course-BMIS373 and pricingOverview: As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader