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Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9e (eBook) Course_21SMCE411 The text provides a highly
Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9e (eBook) Course_21SMCE411 The text provides a highly
$26.00
Description
The text provides a highly intuitive and practical understanding of the material by emphasizing the physics and the underlying physical phenomena involved
Coverage of elasticity
plentiful figures and illustrations
and challenges and issues they face to compete for the global leisure and business travel markets
Publisher: Wiley
Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9e (eBook) Course_21SMCE411 The text provides a highlyOverview: Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. ISBN: 9781292411354 Edition: 9 Publisher: Pearson
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